One solution required a rethink of their website strategy, which was outdated, inconsistent and did not reflect the high quality professional service on offer.
Working as part of a team alongside Kerr Vernon, our solution was to create a main 'group' website (http://www.onesolutiongroup.co.uk/) containing a high-level overview of the company and a summary of each key service areas, alongside information on the one-4-kids charity and their in-house training academy. Each main service area (there are 8 of these in total), was then given its own distinct website (eg. http://www.onewealth.co.uk/, http://www.onerisk.co.uk/). This approach we feel had several advantages including better search engine optimisation, better for marketing and communications, simplicity for customers as each website has a smaller and more focussed structure, easier to maintain and develop as each service area can have its own person responsible for managing content.
The websites were developed using the open-source Wordpress platform. Over the past few years Wordpress has evolved from a blogging system into a fully featured, highly flexible, and easy to use content management system. Before launch we delivered a bespoke user guide alongside some on-site training and from that point forward One Solution staff have been able to manage all website content, including adding sections, pages, images, downloads and news articles. Because Wordpress has a huge worldwide developer base, there is an almost endless supply of high quality plugins and customisations available that make it suitable as a platform for a wide range of website projects.