Every marketing campaign on the Internet needs to be tracked, in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign.
We would integrate the website with Google Analytics, an enterprise-level website analytics tool that allows you (and us) to get information on almost every possible aspect of website user behavior, for a marketing website this includes:
Reports can be downloaded in a variety of formats, including a nicely formatted PDF. This can be a high level overview of your website, or an in-depth report into specific areas of interest. Reports can be scheduled to be automatically sent to you by email on regular basis.
Google Analytics is added to your website when it is developed, and is currently free of charge.