Website Statistics & Analysis

Crucial to the long term success of the website is knowing who your visitors are and how they interact with the website.

Every marketing campaign on the Internet needs to be tracked, in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign.

We would integrate the website with Google Analytics, an enterprise-level website analytics tool that allows you (and us) to get information on almost every possible aspect of website user behavior, for a marketing website this includes:

• Being able to find out how your visitors locate your website.
• Being able to identify which pages and links your visitors click the most.
• Being able to see where visitors come from.
• Being able to track progress over time.
• Being able to fine tune your website.

Reports can be downloaded in a variety of formats, including a nicely formatted PDF. This can be a high level overview of your website, or an in-depth report into specific areas of interest. Reports can be scheduled to be automatically sent to you by email on regular basis.

Google Analytics is added to your website when it is developed, and is currently free of charge.

If you have an idea you want to discuss,
or brief you want to send, contact us
by email or call 0141 412 0042