E-Commerce Tracking

It’s great to measure things like conversion rate, but it's revenue you really care about!

We can enable your website to work with Google Analytics E-Commerce Tracking, this allows you to browse and report on e-commerce performance from within Google analytics, meaning your visitor information and e-commerce sales information are combined.

Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analysing your online business performance. It’s great to measure things like conversion rate, but revenue is much more tangible. Having the e-commerce data in your web analytics application makes it easier to perform analysis.

With e-commerce tracking setup on your website you can:

  • Analyse your business performance.
  • Report on total sales over different time periods.
  • Compare current performance against historical data.
  • Find your best performing products.
  • Track your sales conversion rate from different advertising sources.
  • See how effective your online advertising has been.
  • Track the effectiveness of changes made to the website.

The amount of information available and the different ways you can use it are vast. There is even the ability to compile reports and schedule these to be sent to people by email on a regular basis - excellent for creating management reports.

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