Paisley’s bid to be UK City of Culture 2021 helped transform perceptions of the town. Renfrewshire council are determined to harness the power of its internationally-significant heritage and cultural story to transform its future.

They required a new destination brand website promotes the area as great place to live, visit and invest with a constantly updating array of content.

Working closely with the council’s in-house marketing team and brand specialists Graphical House we helped to plan the site architecture and content, and implemented a fully content managed build using WordPress as the CMS.