Like many of our projects, Wm. Boyle were migrating away from a legacy e-commerce solution that over time had become impractical and unreliable.
When transitioning from old to new we are careful to consider the impact on existing traffic from search engines and historic inbound links, putting the appropriate redirects in place to ensure continuity.
The new e-commerce solution (based on Woo Commerce) has been a great success. It allows complete control over website content, the product catalogue, promotions, price tiers, and most importantly order management and processing. There are integrations for all popular payment gateways and for other external platforms.